Buccellati stores: how the best jewellery shop fittings transform jewellery stores into temples of luxury

Today’s article is dedicated to Buccellati stores and the craftsmanship of our workshop in creating them. It will also be a way to show you how the best jewellery shop fittings are made and, in particular, to share with you the design methods and techniques used to create jewellery display cases.

Let’s start by saying that the collaboration between Buccellati and Il Piccolo is undoubtedly an example of how Italian interior design and craftsmanship can translate a brand identity into real spaces that are consistent with each other.

Buccellati, with its more than 100 years of history in the jewellery field and its refined taste for precious finishes, chose our studio to create numerous stores, shop-in-shops and corners, both in Italy and abroad. They also chose us to design the interiors of the group’s headquarters in Milan.

The work carried out highlights the “turnkey” approach we have adopted. This means careful executive design, 100% custom-made furniture and accessories, punctual logistics and accurate on-site installation. All this is done in accordance with very high quality standards and ensuring compliance with deadlines that are often very tight.

What do customers see today when they enter Buccellati stores? Well, it is the embodiment of the purest “Buccellati style”: understated elegance, great attention to surfaces and finishes, and the highest quality, which has been preserved on an international scale.

The above is fundamental when talking about Buccellati stores. In fact, those who set foot in one of the brand’s stores or boutiques want to find not only jewellery, but also a space that showcases it, that tells the story of the brand’s technique and history through carefully crafted wood, metal and glass.

Creating furniture for jewellery stores?

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The technical challenge: from design to delivery of jewellery stores

Creating jewellery store furnishings such as those commissioned by Buccellati means dealing with very specific constraints. What are they? They range from sophisticated aesthetic requirements to safety and functionality requirements, from durability for intensive use to absolute compliance with delivery times. In such a context, it is not easy to guarantee the continuity of the project and international quality standards. Specifically, it is necessary to have a single supplier to avoid fragmentation in production, thus enabling technical solutions that require maximum consistency in all stores.

The executive design was carried out with extreme precision. This means that every piece of furniture, every jewellery display case and every display element was designed to meet the specific measurements, flows and requirements of each individual store. In particular, the prototyping phase allowed us to test various details – such as joints, closures and finishes – before mass production. This reduced the risks during installation.

For Buccellati, where product presentation is strategic, the watchword was “precision”. Precision in the composition of materials, in assembly tolerances and in the choice of finishes. In short, everything had to work together to enhance the jewellery without ever distracting the customer’s eye from the precious object.

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Materials, jewellery display cases and furnishings for jewellers: what can you find in Buccellati stores?

Buccellati stores are recognisable for the quality of their materials and the care taken in their workmanship. These are two factors that transform furnishings into authentic perceived value.

The workmanship and materials that characterise these spaces are extremely varied. For example, bronze, brass and steel are treated with specific techniques; glass is worked with chemical laboratory skills; hardware is custom-designed for aesthetic and functional requirements. All furniture and accessories are strictly made to measure and designed to offer secure and refined displays that interact with the jewellery on sale.

Specifically, in a Buccellati store, you will find custom-made furnishings designed to:

• ensure a “museum-like” presentation of the jewellery, with surfaces and display cases constructed to enhance the light and details
• offer closures and movements designed to last over time and ensure the safety of the goods on display
• integrate materials and handcrafted objects to give the space maximum visual consistency

These elements are no small matter. They are, in fact, part of the brand’s sales strategy. The jewellery display cases, for example, are designed to isolate and enhance individual pieces through treated glass and metal structures that do not detract from the product but rather guarantee its enjoyment.

The counters and display surfaces, for their part, feature tailored finishes that echo the quality of the precious items in Buccellati stores. The walls and wood panelling serve as a discreet backdrop, amplifying the feeling of great prestige.

Creating stores for jewellers?

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Coordination of installations: the need to guarantee certain timings and high quality standards

One of the reasons why Buccellati chose Il Piccolo as its sole supplier was the Brianza-based company’s ability to manage the entire production and logistics cycle without losing control of quality. Late deliveries or non-compliance would have had a direct impact on sales and image. For this reason, coordination was rigorous and methodical, with the direct involvement of Il Piccolo’s owners.

For the success of the Buccellati store project, it was therefore necessary to combine traditional craftsmanship with modern project management methods, creating a solid chain of command. A chain in which prototyping, quality control and international logistics were carried out in a 100% integrated manner.

Specifically, the model we adopted involved thorough checking of items before packaging, shipment tracking and specialised teams for on-site installation. This approach has enabled us to carry out reliable installations in both established urban contexts and complex international locations. For architects and contractors in general, this means being able to count on a partner who knows how to manage international installations and the standards of excellence required by a historic brand such as Buccellati.

Let’s now take a closer look at the role we played in the dialogue with the architects and the brand. A less visible but equally fundamental aspect of the work carried out for the Buccellati stores was the task of liaising between the architectural design and the craftsmanship. Il Piccolo was not only the manufacturer but also acted as a technical consultant, proposing construction solutions, anticipating critical issues and adapting the aesthetic details to the actual conditions on site. This continuous dialogue with the architectural firms and contractors made it possible to preserve the original design intent, translating it into furnishings that fully respected form and function.

The quality of the results was measured not only in terms of aesthetics, but also in terms of service. Meaning? Punctual deliveries, compliance with technical specifications and the ability to manage changes during the execution phase were decisive factors in the creation of the furnishings for Buccellati jewellery stores. And for those, such as architects and general contractors, who are looking for a reliable partner to create jewellery stores, working with our luxury carpentry workshop guarantees an integrated approach that combines design, production and installation.

In this sense, Buccellati stores have become a real-life case study. They demonstrate how coordinated work between the client, design studio and manufacturer can create refined environments that work both aesthetically and operationally.

Creating furniture for jewellery stores?

We have over 50 years of experience.

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Visible results that show how jewellery stores are created

When you walk into any of the Buccellati stores we have created today, you immediately notice the attention to materials, the care taken over surfaces and the consistency of a style that is both iconic and functional.

The results achieved are indisputable. The spaces put the jewellery centre stage, the solutions adopted balance aesthetics, safety and durability, and the installations are able to maintain high quality standards even outside Italy. In short, we have created an operational base that allows Buccellati to plan new openings knowing that it can rely on a reliable production engine.

If you are an architect or contractor working on a jewellery shop design project, it is useful to consider some practical points that emerged from our collaboration to create the Buccellati stores. These aspects include: the value of a single supplier for design continuity, the importance of prototyping finishes and details, the need to test metal and glass structures in the laboratory, and the convenience of working with a partner who can manage logistics and installation directly on site.

These factors are always decisive in translating a refined concept into a real space. That is to say, into a location that works from a commercial point of view and preserves the prestige of the brand.

Creating custom-made furniture for jewellery stores?

We have over 50 years of experience.

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Buccellati stores by Il Piccolo: jewel-like shop windows that artfully guide the eye

In Buccellati stores, the display design is not random. In fact, every jewel-like shop window and every display surface is designed to draw the customer’s attention and showcase each piece as a unique object.

But that’s not all. The lighting integrated into the structures, the matt or slightly patinated surfaces that prevent unwanted reflections, the surfaces covered in high-quality fabric or leather, and the glass and metal structures calibrated with laboratory tolerances all converge to create a context in which the jewellery is the absolute protagonist.

This approach to visual merchandising is fundamental for jewellery stores. It is not just a matter of displaying items, but of controlling the visual narrative. It is necessary to modulate the light, punctuate the empty spaces and offer points of interest for the eye. All this so that each piece acquires the maximum perceived value. We have done this for Buccellati stores, and the results for this historic Italian brand are clear to see.

In our interior design projects, these technical choices are visible in every corner and in every boutique. For example, the jewellery display cases are designed to isolate the piece, while the individual furniture supports the brand image with consistent materials and colours.

Creating furnishings for jewellery boutiques?

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Technical support, quality control and care for the exhibition heritage

The quality of Buccellati stores derives not only from good aesthetic design, but also from rigorous control and documentation processes. To ensure that jewellery display cases and jewellery shop furnishings maintain their performance over time, Il Piccolo has structured quality control phases during prototyping and before packaging, also providing accurate technical data sheets and maintenance instructions.

This super level of attention is essential. This is especially true for installations around the world. As a result, every component is validated for durability and repairability, from the choice of glass and metal structures to the handling and closing solutions for display furniture.

What else can we say to benefit architects and contractors reading this article about the Buccellati stores we designed, built and installed? Well, it is clear that a manufacturer who takes responsibility for the entire cycle — design, production, control and technical assistance — facilitates the work on the individual construction site and, last but not least, preserves the value of the brand over time.

Creating furniture for jewellery stores?

We have over 50 years of experience.

>>> Contact us and let’s talk! <<<

Il Piccolo, a second-generation family business, opens its showroom in Lugano. With over 50 years of experience, Il Piccolo brings with it a wealth of technical and design expertise, thanks to the numerous interiors it has designed and furnished all over the world. Il Piccolo also represents many of the best international luxury furniture brands. We design, manufacture and sell the best in design. When it comes to high-end fashion and luxury stores, such as the Buccellati brand, we follow the customer from the design stage through to the completion of the project, integrating the entire process with a precise and professional service. Contact us